Evaluation Question 4

Who Would Be the Audience For Your Media Product?


Recent surveys have shown 75% of thriller-viewers to be students. There are two main sub-genres of the film genre 'thriller'. These are: action thrillers, and psychological thrillers. Though both sub-genres target a young adult demographic between the ages of 16 and 25, the former sub-genre focuses of the lower ages of that spectrum whilst the latter, psychological thrillers, zones in on the higher end, i.e. 21 and upwards. Therefore, the target audience really depends on the kind of thriller movie that has been created. Psychological thrillers appeal to an older audience because of its intellectual demand. 'Intruder' falls into the sub-genre action thriller because of its simple and easy to follow storyline which makes it suited to an age group of approximately 16-21 years.

Thrillers are appealing to young adults because of the sense of risk associated which is entertaining. People often watch thrillers in social groups which is fun be experienced in a cinema or at home.

I created a facebook profile for a imaginary 'typical' subject of the target audience. The individual is a seventeen year old female student at Woodhouse College named Francesca Indigo who is from Islington. Thrillers have an approximately equal percentage of females and males who watch them, therefore it is suitable that this simulated individual is a female. The fact that she is from Islington- the same place where the film was made - has added benefit because it is more likely that she will express interest in watching the thriller because it was produced in the same place where she is from. She may feel excited that a film has been made in her area and curious to see the quality of film productions where she is from. Subsequently, she may talk about the film with her friends from college through word of mouth, and with a vast college population of hundreds of students, such information would travel fast, hence promoting the film. Having a facebook profile will also facilitate the promotion of the film because as a form of social media, all Francesca's friends can see her comments should she wish to post a review of what she thinks of the Thriller after she has watched it, or even a short statement to inform her friends that there is a Thriller film shot in her area.